Those who have taken the journey with us

“In practice, The Brand Archetype Journey is a simple yet flexible way of defining a coherent brand strategy. It binds together multiple product and service propositions in a compelling way for consumers."

Joe Collum Strategic Marketing Manager, Glanbia

“We assume consumers are making rational decisions about rational propositions about rational issues. It’s not like that. New thinking, new ways are needed. This Brand Archetype Journey is absolutely about these new ways."

Sean Gogarty, Global Brand Manager, Unilever

"Having achieved great results for Domestos in the advertising testing, it’s now happening on the ground (sales up 15% in Ireland). Your input allowed this to happen."

Nicky Boud, Global Brand Manager, Unilever