Those who have taken the journey with us

The people we have worked with have not only thoroughly enjoyed the journey they have taken with us, but have also delivered outstanding results on the back of the process.

The Global Brands We've Worked With

Over the last 20 years Alexander Dunlop has worked with some of the world's biggest household brands
Wrangler
Vitasnelia
Timotei
Svelto
Surf
Sure
Sunlight
Salon Selectives
Renault
Rama
Persil
Omo
Nestea
Miller Lite
Mentadent
Lyso Form
Lynx
LowLow
Kerrymaid
Flora
Dove
Dorina
Domestos
Degree
Danissimo
Danette
Compact Disc
Cif
Carlsberg
Brilhante
Blue Band
Activia
Actimel
WaterWipes
Suave
Snuggle
Rexona
Lux
Fanta
Testimonials

“In practice, The Brand Archetype Journey is a simple yet flexible way of defining a coherent brand strategy. It binds together multiple product and service propositions in a compelling way for consumers."

Joe Collum Strategic Marketing Manager, Glanbia

“We assume consumers are making rational decisions about rational propositions about rational issues. It’s not like that. New thinking, new ways are needed. This Brand Archetype Journey is absolutely about these new ways."

Sean Gogarty, Global Brand Manager, Unilever

"Having achieved great results for Domestos in the advertising testing, it’s now happening on the ground (sales up 15% in Ireland). Your input allowed this to happen."

Nicky Boud, Global Brand Manager, Unilever