The people we have worked with have not only thoroughly enjoyed the journey they have taken with us, but have also delivered outstanding results on the back of the process.
“In practice, The Brand Archetype Journey is a simple yet flexible way of defining a coherent brand strategy. It binds together multiple product and service propositions in a compelling way for consumers."
“We assume consumers are making rational decisions about rational propositions about rational issues. It’s not like that. New thinking, new ways are needed. This Brand Archetype Journey is absolutely about these new ways."
"Having achieved great results for Domestos in the advertising testing, it’s now happening on the ground (sales up 15% in Ireland). Your input allowed this to happen."