Oral consciousness is different from written. There is less focus on the rational argument and on logic.
In Thunder 3, we look into how by studying orality uncovers the methods, structures and techniques that were employed before we had recourse to writing. When pointed out they often seem obvious. But this thinking is far from top of mind as we create advertising.
After reading this, you will understand how to tap into these methodologies to give you a fresh outlook on how to approach your marketing activities.